Editorial Standards and Product Information

Short answer

This page states what we do, what we do not do, and how to tell the difference on any guide here. The short version: we describe published guidance and supplier specifications accurately, we say when something is unverified, and we do not present listing information as testing.

Who publishes these guides

First Waddle sells baby products. Our guides therefore have a commercial purpose, including helping readers decide whether products in our store are relevant to their needs. A purchase link is not an independent endorsement or a safety certification.

What counts as testing

  1. Reading a supplier listing is not hands-on testing. A supplier’s material description is not independent proof of food-contact compliance.
  2. Product dimensions, age labels and fastening descriptions are listing information unless we state that we separately checked them.
  3. A guide may describe a product as tested only when it publishes the product or sample identity, the test date, the procedure, the conditions, the result and the limitations.
  4. This page does not establish that any product has passed such testing. Where a listing is incomplete, the guide says so rather than filling the gap.

How health and safety sources are used

A citation should support the sentence next to it, not merely cover the same general topic. Guidance is identified by issuing organisation, applicable country, publication or review date, and the population or situation it addresses. Where guidance differs, we explain the difference rather than combining it into one universal rule.

What this means in practice Example of getting it wrong
Research findings identify the study population, the outcome definition and important limitations. Treating a caregiver-reported event in one study as a clinically confirmed event, or as an estimate of every baby’s risk.
Population averages are not converted into an individual baby’s target. Turning an average energy-from-milk figure into a feeding quantity for one child.
A preparation chart cannot certify that a food is safe for a particular child. Treating a size rule as a safety guarantee when development, texture, shape, preparation and supervision all matter.
National guidance is reconciled, not blended. Presenting one country’s interval between new foods as a universal rule.
Questions about allergies, growth, swallowing difficulties, prematurity or an individual feeding plan belong with a qualified clinician. Answering them on a product page.

The record each guide should carry

Each substantive guide identifies its author or accountable publishing team, its last substantive review date, the sources supporting its main claims, and any product information taken from supplier listings. A named reviewer appears only where that person actually reviewed the guide and their relevant role can be stated accurately.

On datesA changed timestamp does not mean new evidence was reviewed. Substantive corrections describe what changed and why. We would rather a page show an old date and be accurate than show a recent date and be merely republished.

Report an error

Use the contact page and include the affected URL, the sentence or tool result in question, and a supporting source if you have one. Please do not include a child’s private medical information.

Substantive corrections are recorded on the affected guide. This is an editorial standard, not a claim that a complete historical correction log already exists.

Where our limits are

We are not a clinical resource and we do not give medical advice. We explain what published guidance says and how it applies to choosing and using products. Diagnosis, allergies, reflux, growth concerns, feeding difficulties and anything urgent belong to your clinician, and we say so on the relevant pages.

Look at the range with these limits in mind

Feeding and everyday gear for 4 to 12 months, with the listing specification stated plainly.

See the range